Social Media Optimization
Generating publicity to increase the awareness about a commercial product, brand or event has been the target of all businesses since competition came into the market. To reach their customers, businesses leave no stone unturned and adopt the newest marketing techniques. Social media optimization (SMO) is such a powerful and viral marketing method that optimizes a website and its content so that it can be shared across social media and networking sites. SMO is helpful in achieving website traffic and attention through mobile phones and social media sites; namely, Facebook, Twitter and LinkedIn.
Why social media is a basic need for businesses?On the basis of the findings of numerous surveys and researches published globally by ace market research companies, it can be concluded that:
- Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail as well as PPC.
- Social media lead conversion rates are 13% higher than the average lead conversion rate.
- Nearly 21% of marketers say that social media has become more important to their company over the past six months.
- Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits per day.
- On Facebook, brand posts get half of their reach within 30 minutes of being posted.
- Approximately, 43% of all marketers have found a customer via LinkedIn in 2013.
- About 36% of all marketers have found a customer via Twitter in 2013
- Around 23% of marketers are investing in blogging and social media in 2013
- About 46% of online users count on social media when making a purchase decision.
Hence, SMO services help businesses when they want to increase their reliability, make tagging and bookmarking easy, reward inbound links and help their content travel.
Web Outsourcing India is a reliable and customer-centered SMO services provider that offers quality, custom and organic Internet advertising and marketing services and solutions to businesses of all sizes and types through a highly professional team social media experts who guarantee top 10 search engine ranking on popular search engines such as Google, Yahoo, Bing and MSN.